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so long, farewell

Joe Biden Wandering Off Into The Rainforest, And More Of This Week's 'One Main Character'

Darcy Jimenez
Darcy Jimenez
Joe Biden Wandering Off Into The Rainforest, And More Of This Week's 'One Main Character'
There are lots of ways to express solidarity with a loved one with cancer โ€” but wearing a bald cap probably isn't one of them.
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Every day, somebody says or does something that earns them the scorn of the internet. Here at Digg, as part of our mission to curate what the internet is talking about right now, we rounded up the main characters on X from this past week and held them accountable for their actions.



This week, we've got a weird car company re-brand, a pop star's controversial artwork, an unhinged job offer, a questionable show of solidarity and the US president disappearing into the Amazon rainforest.


Tuesday

Jaguar

The character: Jaguar, car company, doesn't like to copy things

The plot: Car company Jaguar, known for its iconic leaping cat logo, announced this week that it was rebranding, and dropped a shiny new colorful ad that was unlike anything the car maker had done or looked like before. "Copy nothing," it wrote on X.

The company's rebrand was immediately met with backlash, and a lot of people online were perplexed by the ad.


The repercussion: While some people were genuinely curious, a lot of folks thought the car company's pivot was simply weird and weren't having any of it.


Adwait Patil


Thursday

Kesha

The character: Kesha, pop star, alleged AI user

The plot: On Thursday, singer Kesha announced the release date for her new single "Delusional" by sharing a photo of the cover art on X. The image features a pile of handbags with the word "delusional" spray-painted on them โ€” though many of the words are spelled wrong.


The repercussion: X users accused the pop star of using AI to create the image, and criticized her for cheaping out when there are countless artists and graphic designers out there who could have been paid to do a much better job.


Wednesday

Deepinder Goyal

The character: Deepinder Goyal, Zomato CEO, retrospective prankster

The plot: Deepinder Goyal, the CEO of Indian food delivery company Zomato, put out an ad for a personal assistant that had one catch. The candidate would get no salary for the first year, and instead would have to pay roughly $23,000 to him for the opportunity.

Just like a modern-day MBA program, Goyal invited the wrath of almost everyone with his little gimmick.


The repercussion: Goyal let his post be for a day before he provided an update, in which he said that it was engineered to spark outrage. "We have a lot of people who don't have the money and still wrote in, without feeling constrained about the 20 lacs [~$23K]. Those are the people we will interview for the job. Not the ones who have the money," Goyal responded to one of the comments that called him out.

Whether or not this was Goyal's master plan is hard to determine, but since there are headlines about him doing this kind of thing before, that explanation seems a bit too convenient.


Adwait Patil



Tuesday

John Stamos

The character: John Stamos, famous TV actor, half-hearted ally

The plot: In a very sad turn of events, Dave Coulier was recently diagnosed with Non-Hodgkin lymphoma. Since he'll likely be losing his hair due to chemotherapy, he decided to shave his head in preparation. That's perfectly standard, but the weird part comes when Stamos got in on the action.

Instead of shaving his head too, or simply wishing his "Full House" co-star well, he decided to wear a bald cap "in solidarity."


The repercussion: Nobody online was impressed with the odd decision to slap on a bald cap and call it a day โ€” and it ended up taking the attention away from the person who is actually dealing with a serious medical condition.


Grant Brunner


Sunday

Joe Biden

The character: Joe Biden, US president, forest wanderer

The plot: On the weekend, Joe Biden became the first US president to visit the Amazon rainforest. He was there to declare November 17 International Conservation Day, and vow that the US will spend millions on conservation efforts in the Amazon โ€” but people were, as usual, distracted by his behavior.

The repercussion: A clip of Biden during his trip, in which he waves goodbye and wanders off into the jungle after speaking, really captured the imagination of people online.


Darcy Jimenez


Read the previous edition of our One Main Character column, which featured a bad take about reading, an out-of-touch tech guy, more Marques Brownlee controversy, another weird post from Bill Ackman and someone who really enjoys wearing dresses to "own the libs."


[Image: @PopBase]

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